Welcome back to my first legit attempt at an article series and also major themed piece of content. Videos/Text.
In Part 1, we agreed that views are vanity and cash is sanity, I hope. Views are still cool sure but it’s like going fast towards a traffic jam. Just kinda pointless.
Anyways, now we build the trap to catch the cash.
I’m a fan of First Principles.
As Richard Feynman would teach— study to understand the idea so that you don’t have to memorize. This is how to truly learn. You break it down and understand the workings… the rhythm.
(Sneak Peak to an index card in my pile “Alex Hormozi Is NOT Smarter Than You. Coming Soon lolll. Swear to you. I’ll post a pic of it in the header. Founding Members get everything early and somethings never leave that stage so idk what to tell you other than its $2500 per month… which is $15 an hour. I’ll do what I do directly in your business next to you. Give you front row, early access to TreeShop app, and other lead generation systems and business operations that we optimize for. Lots of benefits. Think of it as an investment in the future of this industry. iPhone Day 1 vibes. Not a hard sell. I have work to do. The product sells itself. (Other than this impromptu ad… buy my stuff lolz)
Before you pick up a camera, you need to do prep work. Which starts with simple questions.
1. The WHY (The Foundation)
Simon Sinek wrote Start With Why for a reason.
Why does the customer want this tree removed? (Safety? Aesthetics? Insurance?)
Why do they want to hire you? (Are you the cheapest? The fastest? The most precise?)
Why do you want this job? (Is it high margin? Is it close to home?)
If you don’t define the WHY, you’re just making noise.
2. The WHO (The Avatar)
Who is the 20% customer? Is it the residential homeowner who loves their garden? Or is it the commercial developer clearing 50 acres?
Hint: The content you make for the gardener looks completely different than the content you make for the developer. Pick one. Ignore the rest.
3. The WHERE (The Constraint)
Constraints breed creativity. Decide where you film.
“I only film in the cab of the machine.”
“I only film on the job site.”
“I only film in the office.”
This limits your variables. It makes the decision-making process faster. Speed is leverage.
4. The WHAT (The Workflow)
Here is the secret sauce. Stop trying to “think of content ideas.” Your WORK is the content.
Every project moves in stages:
Lead comes in.
Proposal goes out.
Work Order created.
The Job (The Sweat).
The Invoice.
The Review.
The Strategy: Pick ONE stage. For the next 3 months, maybe you only make content about “The Proposal.” You show people how you price things. You show them what they get for their money. You transparency-sell the 20% who value quality, and you scare away the 80% who just want the cheapest bid.
That is how you use content to filter leads before they even call you.
I’m Jeremiah Anderson.
Find me everywhere as @MrTreeShop.
Email me at mrtreeshop@icloud.com.
Check out TreeShop.app to see what we’re building.
Lets Get To Work!
[Next Up: The Tactical Workflow. I’m giving you my “Index Card System” to never run out of ideas. Click here for Part 3.]
Originally published on TreeShop Substack