In Part 2, we defined the target.
Now, we pull the trigger.
Most “Gurus” try to sell you a content calendar template or a Notion dashboard that looks very fancy and informative and is visually loud.
They do this because it makes them look smart. Here’s a bunch of data in organized graphs that’s color coordinated and wow… ok great now what. Lol. Get it to customer eyeballs.
I like to tear trees apart with heavy machinery. I like simple.
The Index Card Method
I don’t use apps for this.
I use paper.
Step 1: The Brainstorm
Grab an index card. Write a title or a rough idea on the front.
Example: “Why we don’t charge by the hour.”
Example: “How a mulcher actually works.”
Step 2: The Notes
Flip it over. Jot down 3 bullet points.
Don’t script it. Scripts sound like AI slop.
You are an expert; you just need prompts.
Step 3: The Pruning Do this until you run out of cards. Then, look at the pile. 80% of them are trash. Throw them away. Keep the top 20%—the ones that actually make you excited to talk. Exaggeration, sorta.. the funny thing is the 80/20 rule always applies. Infinite focus.
Step 4: The Spin-Off
You filmed the video?
Great. Now, look at the comments. Did someone ask a question?
Comment: “Does this hurt the root system?”
BOOM. New index card. New video.
I will not give you a template. Templates make you sound like everyone else. Humans reject perfection subconsciously. They want to see the rough edges. They want to see the work.
When you follow a guru’s “Viral Hook Template,” you sound like a robot.
When you speak from an index card about a job you just finished, you sound like a business owner. An expert, a human that’s relatable and can get the landowner what they need.
The Goal: Create “Assets.”
Every video you make is an employee that works for you 24/7/365 without asking for a raise. You build the library once, and it sells for you forever.
I’m Jeremiah Anderson.
Find me everywhere as @MrTreeShop.
Email me at mrtreeshop@icloud.com.
Check out TreeShop.app to see what we’re building.
Lets Get To Work!
[Next Up: The Gear & The Execution. Stop buying cameras you don’t know how to use. Click here for Part 4.]
Originally published on TreeShop Substack